Internal · Team Kickoff · 9 May 2026

Welcome,
team.

Today we go from solo founder mode
to a team that builds the world's first
pet longevity community.

The 30-Second Pitch

Memorize this. By Friday.

PETVITY is a Swiss pet longevity community for dogs, cats and horses. Free to start (Pet Profile + Pet-Harmony Score™), with paid tiers from CHF 89/month (founder pricing) that include Petvity Boxes, member pricing up to 50%, expert consultations, and from 2027 our app. 1% of every membership goes to nature.

If you can't say this in 30 seconds, ask Manuel for the cheat sheet.

Why this moment matters

The pet longevity market
is about to break open.

€2.2B
EU pet nutraceutical market by 2030
7.6%
CAGR in pet supplements
20.7%
CAGR in EU pet tech
$250M+
Loyal raised so far in pet longevity drugs

Loyal does drugs. Pluto Pets does AI tracking. Mammaly does supplements.
No one does what we do: community + curated commerce + events + academy + 1% pledge.

Status · 9 May 2026

Where we are.

20

Pages built

Full website · 5 languages · brand identity locked · responsive · 100% live-ready

7

AI agents active

6 partner-scout agents weekly · 1 team coordinator · automated discovery

50+

Partner candidates

Identified across vets, brands, sitters, hotels · ready for outreach this week

10+

Setup-ready integrations

Shopify · Supabase Auth · Tally · Mailchimp · Calendly · Stripe · Vimeo

30+

Strategic docs in Drive

Business plans · research synthesis · pitch decks · phase plans · NotebookLM-ready

2

Anchor events booked

Zürich Salon June 26 · Monaco Summit September · sponsor packages defined

What we believe

Four beliefs.
One commitment.

01

Animals are family

Same care, same science, same softness we'd give people we love.

02

Harmony is the path

Pet + human wellbeing entangled. The Pet-Harmony Score™ measures it.

03

Longevity is modern

Healthspan beats lifespan. Prevention beats treatment.

04

Nature gives back

1% of every membership → wildlife, welfare, conservation.

The product

Five things.
One ecosystem.

🤝

Membership

Free → Essential (CHF 49 founder · CHF 99 standard) → Plus (149/249) → Premium (399/899) · VIP Concierge by application

🛒

Marketplace

Curated · Swiss-screened · own brands (Voyage™, Harmony H₂™, Vitality Line™)

📦

Petvity Box

Quarterly ritual · Small CHF 99 · Large CHF 249 · seasonal curation

🎓

Academy

Pet Longevity Essentials (CHF 490) · Micro-courses · Masterclasses

📱

App · 2027

Daily companion · Digital twin · Real-time Pet-Harmony Score · Gamification

Membership · the conversion engine

Free is the door. Premium is the home.

Free

€0

Pet Profile · Pet-Harmony Score™ · Recommendations

The lead-capture engine. Every visitor is a potential member.

Essential
CHF 179/mo standard

CHF 89/mo

🔒 Founder · locked for life

1 Mini Box · member pricing on food + supplements

Plus · Most chosen
CHF 499/mo standard

CHF 249/mo

🔒 Founder · locked for life

1 Petvity Box · 1 vet/month · all courses

Premium
CHF 1,490/mo standard

CHF 499/mo

🔒 Founder · locked for life

Annual vet check · monthly supplements · monthly surprises

Concierge VIP · by application

Tailored top-tier · Personal sitter · Personal vet · Travel concierge · Bespoke seasonal box · pricing on consultation

Already running · auto-pilot

6 AI agents
scouting partners for us.

🩺 Vet Scout Mon 09:09
⭐ Influencer Scout Mon 11:03
📦 Brand Scout Tue 09:03
🐾 Sitter Recruiter Wed 09:01
🎓 Coach Scout Thu 09:01
🏨 Hotel Scout Fri 09:09
🧭 Team Coordinator Fri 16:09

Each scout finds 5 net-new candidates per week. The Coordinator synthesizes the week and tells Manuel which decision to make Monday morning.

~30 candidates/week · ~110 signed partners by Q4 26 (target).

From discovery to onboarded

Our partner pipeline.

1
Agent Run
~30/wk
2
Triage
H/M/L
3
CRM
≈20/wk
4
Outreach
≈10/wk
5
Discovery
≈5/wk
6
Proposal
≈3/wk
7
Contract
≈1.5/wk
8
Onboarded
≈1/wk

Funnel reality: ~3–4% of agent candidates become signed partners. That's good — we want quality, not quantity.

Who we are

The team.

M
Manuel
Founder · Strategy

Brand · partnerships (high-touch) · capital · product direction

G
Georges
CTO · Build

Tech stack · integrations · app development · AI tooling

E
Estefania
Content · Biz Dev

Marketplace partners · sitter recruitment · CRM hygiene · content

V
Vanessa
Events · Community

Salons · Monaco Summit · hotel partnerships · member experience

Cadence · async-first

How we work together.

Daily

Slack for everything · Voicenotes when walking · Loom for context · Default to async, meetings cost.

🔄

Weekly

Mon 09:00 · 30-min standup
Fri 16:00 · 1h review (KPIs, pipeline, decisions)

🌱

Monthly + Quarterly

1st Tuesday · 2h strategic review
EoQ · KPI deep dive by category

Decision protocol: Initiator writes 1-paragraph proposal in Notion → tags Accountable + Consulted → 48h for input → decision logged forever.

Leverage · not replacement

How a 1-founder startup
runs like a 5-person team.

Claude

Strategy · long-form writing · code · 6 partner agents run here · brand voice work

📚

NotebookLM

Synthesize 30+ Drive docs · audio briefings for dog walks · cross-reference research

🎙️

Voicenotes

Capture ideas while walking · auto-Slack feed · ideas don't die in transit

📝

Otter.ai

Real-time transcription · auto-summary · action items → Airtable

The pattern: NotebookLM digests → audio on a walk → Voicenotes captures → Slack → Claude turns into action → loop weekly.

The plan

30 · 60 · 90
days from today.

Days 1–30

Launch-ready

  • Onboard team · this kickoff
  • Site live on petvity.com
  • Shopify · Auth · Tally wired
  • 30 outreach mails sent
  • First 100 founder signups
  • Zürich Salon final prep
Days 31–60

Momentum

  • Founders' Circle opens
  • 5 marketplace partners signed
  • Zürich Salon held · 50 guests
  • First Petvity Box prototype
  • First course module recorded
  • Monaco Summit sponsor sales
Days 61–90

Scale

  • 200 founder signups
  • 10 marketplace partners live
  • All 6 courses recorded
  • Sitter Academy first cohort
  • Monaco Summit sponsors confirmed
  • Series A / Seed talks
Friday 26 June 2026 · 18:00 – 22:00

Pet Biohacking Salon.

An evening at the PETVITY Hub. Live demos of biohacking tools meeting pet longevity science — designed for dogs and cats. First public unveiling of PETVITY Voyage™.

  • 50 curated guests · pets welcome
  • 4 biohacking demo stations · PEMF · H₂ · Red light · Epigenetic test
  • Talk · Pet longevity for dogs & cats
  • Members free · CHF 49 non-members · canapés & H₂ water
September 2026 · Monaco · TBC

1st Pet Longevity
Summit.

Anchor to the Monte-Carlo Polo Cup. Global longevity scientists, live diagnostics, VIP networking — under potential High Patronage of HSH Prince Albert II.

~150
Curated Guests
4 Tiers
Sponsor Packages CHF 3,500–80,000
UHNW
Pet Owner Community
What we measure

The numbers that matter.

500
Founders' Circle by Q4
110
Signed Partners by Q4
5/wk
Member calls minimum
≈1
Signed partner per week
CHF 50
CAC target
>3
LTV/CAC ratio target
How we operate

Eight rules. Non-negotiable.

  • Decide fast. Reverse if needed.
  • Write things down. If not in Notion, didn't happen.
  • Default to async. Meetings cost.
  • Quality bar > speed. Ship-to-friend rule.
  • Customer obsession. 5 member calls/week.
  • AI is leverage. Not replacement.
  • 1% pledge non-negotiable. Every cent verified.
  • Founders' Circle = family. Answered first, always.
Day 1 · 60 minutes

Your first hour.

15 min

Read TEAM_KICKOFF.md

The single source of truth. Bookmark it. You'll come back.

15 min

Set up AI accounts

Claude, NotebookLM, Voicenotes. Subscribe to Pro tiers Manuel covers.

10 min

NotebookLM briefing

Generate 10-min audio. Listen on a walk. You'll know PETVITY by the end.

5 min

"Run now" all agents

Sidebar in Claude → Scheduled section → click each. Pipeline starts.

5 min

Slack post

"Hi I'm [name], focusing on [3 things]" in #announcements.

10 min

Calendar holds

Mon 09:00 standup + Fri 16:00 review · next 4 weeks.

Now

Let's begin.

A pet's life is shorter than ours. Every week we spend on building well
is a week of bond extended.

"Where Harmony Creates Longevity."
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