Your pet first. The wider world of animals · close behind. PETVITY is built around the recognition that the noticing skill we teach for one dog or one cat extends naturally to rescued animals, working dogs, and the wildlife at the edge of our cities. The community we build runs in four concentric circles — and 1% of every member's contribution funds the outer one, structurally, audited annually.
PETVITY's community is structured in four circles · each strengthens the next. Your pet at the centre · the household around it · the professionals who care for both · and the wider world of animals we collectively support.
The animal in your home. Free Pet Profile · Pet-Harmony Score™ · daily rituals · vet-aware care. The single relationship around which everything else builds.
You · your family · your children. Membership · Concierge · Pawpals app for kids · founder-cohort dinners. Multi-generational stewardship begins here.
Vets · sitters · trainers · breeders · brand partners. Care Partner Academy · directory · marketplace · IP licensing. The professionals who care for animals at scale.
Wildlife reserves · rescue shelters · conservation orgs · working-animal welfare. 1% of every transaction. Audited annually. Members vote on partners.
Most "1%" claims are round-up theatre at checkout. PETVITY's 1% is structurally allocated before profit is calculated · separate accounting line · independently audited each year · and our members vote on which partner organisations receive that year's allocation. This is the difference between a marketing claim and a governance commitment.
Hard-coded. Membership, shop, course, marketplace · all transactions. Ring-fenced before profit calculation.
Members nominate & vote each year on which 3–5 partner orgs receive that year's pledge allocation.
Public impact report on petvity.com/together · independently audited by a Swiss accounting firm.
Premium & Concierge members receive site visits to partner reserves once per year. Real, not virtual.
Rescued animals are the toughest test of the framework — and the most rewarding. The same Pet-Harmony Score™ that tracks a healthy dog's trajectory tracks a rescued one's recovery curve. We co-publish stories from partner shelters · the starting point, the protocol, the trajectory · with the people and animals at the centre.
Border Collie · age 6 · inflammation markers off the chart, vet shrugged "she's just getting older." She wasn't. The 90-day protocol that became the founding framework.
Adopted from a Swiss shelter at year 13. Stage 1 CKD, severe under-stimulation, hadn't sat on a person's lap in six years. The 90-day senior cat protocol, a quiet apartment, and what it took to bring her back.
Twenty-six-year-old Hanoverian retired from FEI dressage. The protocol that lets a sport horse reach 32+ in good shape — and the Brooke-supported field where he now teaches young horses what calm looks like.
Each rescue story is co-produced with the partner shelter or welfare organisation. We pay the production cost; the partner approves the framing; the animal stays at the centre. No story is published without the shelter's written consent.
The first cohort of partner organisations — chosen because they shape the brand's perceived value system more than any marketing claim. Members vote each year on which receive the pledge allocation. The list grows with the community.
The umbrella organisation of Swiss companion-animal welfare · 130+ shelters · the operational network behind every domestic rescue story we publish.
Swiss wildlife & biodiversity. Local conservation reserves and habitat protection · members can visit partner reserves through Premium tier.
Global biodiversity, Swiss chapter. Co-storytelling capacity for the wildlife film series · brand-credible internationally.
Working equids globally · 1.7M+ horses, donkeys, mules. Equine-aligned with our Premium-tier horse cohort · stories from the field every quarter.
International Fund for Animal Welfare. Rescue + policy + emergency response. Production capacity for the highest-stakes rescue stories.
Swiss legal foundation for animal rights. The governance partner · ensures our advocacy stays grounded in Swiss legal reality.
Each year, members nominate and vote on which partner organisations receive that year's 1% allocation. Premium & Concierge members receive site-visit invitations. Plus members vote and read the impact report.
Children who grow up tracking a family pet's healthspan grow up with the noticing skill we teach. Pawpals — the PETVITY kids' app launching late 2026 — extends that skill into wider animal stewardship. The virtual companion's "trail map" includes virtual visits to our partner wildlife reserves; quizzes teach age-appropriate biology and rescue ethics. The next generation enters adulthood with this orbit already familiar.
Parent-verified daily care of the family pet. Step-counter walks. Quiz packs on body language, vet vocabulary, healthy snacks vs toxic. And — critically — virtual visits to the wildlife reserves we fund. Children connect what they learn at home with the wider world of animals from the start.
No ads. No in-app purchases. No stranger chat. nFADP & GDPR-K compliant. The kids' app industry has been a moral disaster for two decades · we built Pawpals as the photo-negative of that.
See PETVITY Pawpals →A 30-day community Quest open to every member · free or paid. Members track their daily walks · PETVITY donates per kilometre to that year's voted partner organisation. Past 50 km · members receive a printed certificate co-signed by the partner. Past 200 km · members receive an annual report from the funded reserve. The walking is the metaphor; the donation is the structure; the community is the result.
If you run a Swiss or European animal-welfare organisation, wildlife reserve, working-animal foundation, or rescue shelter — and your work aligns with PETVITY's framework — we'd like to hear from you. Members vote on partners each year; new associations are welcome to apply at any time.
Distributed pro-rata across 3–5 voted partners · grows with our member base
Send your organisation's mission, audited financials (or annual report), 1–2 example stories you'd want to co-produce, and a contact for the relationship lead. We respond within 5 business days.
impact@petvity.com →Partner organisations get a small media kit to use on their own channels — branded social tiles, copy snippets, photos, the joint logo lockup. The aim is making it easy for our partners to mention us when it serves their story, and vice versa.
"In partnership with PETVITY" lockup · SVG · 4 colorways · safe-zone documentation
Pre-designed Instagram + LinkedIn tiles announcing the partnership · 4 templates · editable text fields
Pre-approved 60-word and 150-word descriptions of PETVITY · partner can paste into newsletters, websites, annual reports
Each co-produced story comes with a short cut (15–30s) for partner socials and a long cut (3–5 min) for owned channels
Active partners: download the press kit at petvity.com/partner-kit with the credentials we sent you · or write to impact@petvity.com if it never arrived.
The free Pet Profile is the first step in the orbit. Once you're inside, the rest opens · the rituals, the score, the rescue stories, the partner reserves, the children's app, the community vote each year on where the pledge goes.
See Pawpals · for kids