Brand guidelines, ad copy, email templates, social mockups, printable one-pagers, founder bio, asset downloads. For partners, press, the team — and friends helping us spread the word.
Logo · color · typography · voice · tagline lockups · do/don't list · spacing grid. The complete reference.
The PETVITY wordmark in clean SVG. Works in 4 colorways. Scales to any size.
The italic-P mark inside a hairline gold ring. App icons, social avatars, packaging tabs.
Boilerplate, founder bio, key facts, photos, brand assets. Everything a journalist needs.
Hand to a friend. Hero · 4 pillars · Pet-Harmony Score™ · pricing · QR to free profile. Print Cmd+P, A4-clean.
For brand pitches and conference handouts. 70/30 split · 10% lifetime referral · 35% wholesale · economics + apply CTA.
For journalists. Founder photo · 3 story angles · key facts · founder quote · contact. Reportable on a single page.
Pre-written, on-voice copy across Instagram, LinkedIn, Meta, Google Ads, and email. Three audiences (member · professional · partner). Edit lightly before posting — Swiss-quiet voice, never exclamation marks.
For three years I trusted the bag of kibble the breeder handed me. By six, my Border Collie had inflammation markers off the chart and a vet who shrugged: "she's just getting older." She wasn't. This is why I started PETVITY. Free Pet Profile · 90 seconds · the first Pet-Harmony Score™ on us. Link in bio. — Manuel · Zürich
500 founder spots. 287 still open. The first members of a Swiss pet longevity platform built for the years we've been quietly losing. Free Pet Profile · 90 seconds · link in bio.
1 / Your dog's first Pet-Harmony Score™. 2 / Body · Bond · Lifestyle · Growth. 3 / Built by a Swiss founder for the dog he wishes he'd known better at year one. 4 / 90 seconds. Free for life. 5 / petvity.com → start your pet's profile.
Twenty years of human longevity science has barely reached our pets. For brands working in this space, we're opening the partner programme: · 70/30 marketplace split · 10% lifetime referral on every member you bring · 35% wholesale on the PETVITY shop Swiss-anchored. Reviewed weekly. petvity.com/partners
The Certified Care Partner™ Academy is open for autumn 2026. Six modules. One Zürich intensive. Forty hours of supervised practical. The Swiss credential for sitters, walkers, trainers and longevity-aware practitioners. Founder cohort: CHF 3,900. Limited to 40. petvity.com/sitter
Headlines (rotate) ───────────── Pet Longevity, Swiss-Made Your Pet's Pet-Harmony Score™ Free Pet Profile · 90 sec Vet-Reviewed. Swiss-Built. From CHF 89/mo · Plus Mira's Story · Real Case Veterinary Longevity OS Descriptions ───────────── Free Pet Profile and Pet-Harmony Score™. Vet-reviewed protocols. Swiss-grade supplements. From CHF 89/mo for Plus. Six 30-day Quests, three printable Protocols, full Care Partner directory. Built by a Swiss founder.
The years I can't get back Mira at 6 vs Mira at 11 Your dog's morning yawn is data What 16,000 hours of dog-walks teach you The five-minute ritual nobody told you about Your senior cat's SDMA · why early matters Quiet, intelligent, every day.
1/ Most owners overestimate what they'll do once a month and underestimate what they'd do every morning if it took ninety seconds. 2/ Pet healthspan accrues — and is lost — in the daily texture. The bowl filled. The walk taken. The gum colour glanced at. Almost no one captures any of it. 3/ The Dog Aging Project's pack-1 data is unambiguous: the levers that move healthspan most aren't heroic interventions. They're daily-life ones. 4/ We built PETVITY around 7 five-minute rituals · the morning look, the mouth check, cognitive load, two short walks, the weigh, the hands, the rhythm. Add up to ~13 min/day. 5/ Free Pet Profile · 90 seconds. We'll show you which lever is weakest in your animal's current setup. petvity.com
"My vet said she was just getting older." [B-roll · senior dog struggling on stairs] She wasn't. She was middle-aged at six because nothing in her daily life was built for longevity. Eight months later, her bloodwork looked like a 3-year-old's. That's the whole company. — Manuel, founder PETVITY
728×90: Your pet's first Pet-Harmony Score™ — free, 90 sec. Swiss-anchored. → petvity.com 300×250: A longer life, walked together. Free Pet Profile. [Start →]
Manuel Riegner is the Swiss founder of PETVITY, the preventive longevity platform for pets. He built the company after eight months of structured intervention reversed years of inflammation in his Border Collie — and realised almost none of human longevity science had reached our animals. PETVITY is anchored in Zürich with the Monaco Summit gathering each September.
Subject: A Swiss longevity OS for pets
Hi {{name}},
PETVITY is the operating system for pet longevity — what Mindvalley is to personal growth, but for the 320 million households in the EU and US that have a pet they'd extend the life of if anyone gave them the structure.
Swiss-anchored, Monaco-anchored summit, 70% gross margin marketplace, founder cohort already validated. Pre-seed open.
The deck: petvity.com/investors
Would 20 minutes next week make sense?
— Manuel
Founder · PETVITY
· A longer life, walked together. · Where harmony creates longevity. · Swiss preventive longevity, for pets. · The four pillars. Daily. · Quiet, intelligent, every day. · Most chronic decline is invisible until it isn't. · The years we can't get back. · Built by a Swiss founder for the dog he wishes he'd known better at year one.
Hey — quickly: a friend of mine started a serious Swiss pet longevity platform called PETVITY. The free profile takes 90 seconds and gives you a Pet-Harmony Score™ across body, bond, lifestyle, growth. The blog has the science, the protocols section has real cases (the founder's own dog), and there's a kids' app coming for families. Free for life · petvity.com If you have a dog, cat or horse, it's worth the 90 seconds.
Day 0 · sent immediately after signup. Sets the tone. Founder's voice. Calls out the Pet Profile next step.
The Pet-Harmony Score™ explained. The four pillars introduced. One small action for today.
One long-form article — typically the founder story or longevity 101 — to convert curiosity into commitment.
Personal note from Manuel. Frames the relationship, not the product. Subscriber → human.
For the first day of a Quest or Academy course. Anchors expectations, opens the daily rhythm.
The README for the email folder · how the sequences are designed, when each fires, how to extend.
The internal team kickoff. Vision, ecosystem, milestones, the 1% to nature commitment.
Public-facing version of the pitch. Pre-seed open. Traction, opportunity, round structure.
The annual September summit. Speakers, sponsorship, member invitation, partner showcase.
The long-form essay version of the brand origin. Quotable. Pull excerpts for press.
For custom assets, embargoed press, partner co-marketing, or speaker requests — write to us. We respond personally within two working days.
press@petvity.com partners@petvity.com