PETVITY Marketing Kit · Edition 01 · Spring 2026

Everything you need
to tell our story.

Brand guidelines, ad copy, email templates, social mockups, printable one-pagers, founder bio, asset downloads. For partners, press, the team — and friends helping us spread the word.

Free to use under the partner / press licence · attribute "PETVITY · petvity.com"
1
Brand book
14
Ad copy variants
5
Email templates
3
Print-ready one-pagers
11
SVG illustrations
Free to use

Brand foundation.

01
B

Brand book.

Logo · color · typography · voice · tagline lockups · do/don't list · spacing grid. The complete reference.

8 sections · HTML
L

Wordmark SVG.

The PETVITY wordmark in clean SVG. Works in 4 colorways. Scales to any size.

SVG · Download
M

Monogram SVG.

The italic-P mark inside a hairline gold ring. App icons, social avatars, packaging tabs.

SVG · Download
F

Press fact sheet.

Boilerplate, founder bio, key facts, photos, brand assets. Everything a journalist needs.

5-min read · HTML

Print-ready one-pagers.

02
M

Member one-pager.

Hand to a friend. Hero · 4 pillars · Pet-Harmony Score™ · pricing · QR to free profile. Print Cmd+P, A4-clean.

A4 · HTML → PDF
P

Partner one-pager.

For brand pitches and conference handouts. 70/30 split · 10% lifetime referral · 35% wholesale · economics + apply CTA.

A4 · HTML → PDF
P

Press one-pager.

For journalists. Founder photo · 3 story angles · key facts · founder quote · contact. Reportable on a single page.

A4 · HTML → PDF

Ad copy library.

03 · 14 variants · click to copy

Pre-written, on-voice copy across Instagram, LinkedIn, Meta, Google Ads, and email. Three audiences (member · professional · partner). Edit lightly before posting — Swiss-quiet voice, never exclamation marks.

Instagram caption
Audience: pet owners · founder voice
For three years I trusted the bag of kibble the breeder handed me. By six, my Border Collie had inflammation markers off the chart and a vet who shrugged: "she's just getting older."

She wasn't.

This is why I started PETVITY. Free Pet Profile · 90 seconds · the first Pet-Harmony Score™ on us.

Link in bio.

— Manuel · Zürich
Instagram · short
Audience: founder cohort acquisition
500 founder spots. 287 still open.

The first members of a Swiss pet longevity platform built for the years we've been quietly losing.

Free Pet Profile · 90 seconds · link in bio.
Meta carousel · 5 slides
Audience: cold pet owners · paid acquisition
1 / Your dog's first Pet-Harmony Score™.
2 / Body · Bond · Lifestyle · Growth.
3 / Built by a Swiss founder for the dog he wishes he'd known better at year one.
4 / 90 seconds. Free for life.
5 / petvity.com → start your pet's profile.
LinkedIn post
Audience: pet brand founders & ops · B2B
Twenty years of human longevity science has barely reached our pets.

For brands working in this space, we're opening the partner programme:
· 70/30 marketplace split
· 10% lifetime referral on every member you bring
· 35% wholesale on the PETVITY shop

Swiss-anchored. Reviewed weekly.

petvity.com/partners
LinkedIn post · vets/sitters
Audience: Swiss vets, sitters, trainers
The Certified Care Partner™ Academy is open for autumn 2026.

Six modules. One Zürich intensive. Forty hours of supervised practical. The Swiss credential for sitters, walkers, trainers and longevity-aware practitioners.

Founder cohort: CHF 3,900. Limited to 40.

petvity.com/sitter
Google Ads · responsive search
Audience: high-intent search · brand + category
Headlines (rotate)
─────────────
Pet Longevity, Swiss-Made
Your Pet's Pet-Harmony Score™
Free Pet Profile · 90 sec
Vet-Reviewed. Swiss-Built.
From CHF 89/mo · Plus
Mira's Story · Real Case
Veterinary Longevity OS

Descriptions
─────────────
Free Pet Profile and Pet-Harmony Score™. Vet-reviewed protocols. Swiss-grade supplements. From CHF 89/mo for Plus.
Six 30-day Quests, three printable Protocols, full Care Partner directory. Built by a Swiss founder.
Email · subject lines
Audience: warm member list · cold revival
The years I can't get back
Mira at 6 vs Mira at 11
Your dog's morning yawn is data
What 16,000 hours of dog-walks teach you
The five-minute ritual nobody told you about
Your senior cat's SDMA · why early matters
Quiet, intelligent, every day.
X / Twitter · 5-tweet thread
Audience: longevity-curious · health-tech
1/ Most owners overestimate what they'll do once a month and underestimate what they'd do every morning if it took ninety seconds.

2/ Pet healthspan accrues — and is lost — in the daily texture. The bowl filled. The walk taken. The gum colour glanced at. Almost no one captures any of it.

3/ The Dog Aging Project's pack-1 data is unambiguous: the levers that move healthspan most aren't heroic interventions. They're daily-life ones.

4/ We built PETVITY around 7 five-minute rituals · the morning look, the mouth check, cognitive load, two short walks, the weigh, the hands, the rhythm. Add up to ~13 min/day.

5/ Free Pet Profile · 90 seconds. We'll show you which lever is weakest in your animal's current setup.

petvity.com
Reel / TikTok · 8-sec hook
Audience: short-video · top of funnel
"My vet said she was just getting older."

[B-roll · senior dog struggling on stairs]

She wasn't. She was middle-aged at six because nothing in her daily life was built for longevity.

Eight months later, her bloodwork looked like a 3-year-old's.

That's the whole company.

— Manuel, founder PETVITY
Display banner · 728×90 / 300×250
Audience: retargeting
728×90:
Your pet's first Pet-Harmony Score™ — free, 90 sec. Swiss-anchored. → petvity.com

300×250:
A longer life,
walked together.

Free Pet Profile.
[Start →]
Podcast guest bio · 60 words
Audience: longevity / pet podcasts
Manuel Riegner is the Swiss founder of PETVITY, the preventive longevity platform for pets. He built the company after eight months of structured intervention reversed years of inflammation in his Border Collie — and realised almost none of human longevity science had reached our animals. PETVITY is anchored in Zürich with the Monaco Summit gathering each September.
Investor cold email · 110 words
Audience: pre-seed angels · health-tech VCs
Subject: A Swiss longevity OS for pets

Hi {{name}},

PETVITY is the operating system for pet longevity — what Mindvalley is to personal growth, but for the 320 million households in the EU and US that have a pet they'd extend the life of if anyone gave them the structure.

Swiss-anchored, Monaco-anchored summit, 70% gross margin marketplace, founder cohort already validated. Pre-seed open.

The deck: petvity.com/investors

Would 20 minutes next week make sense?

— Manuel
Founder · PETVITY
One-liner taglines
Audience: universal · for any surface
· A longer life, walked together.
· Where harmony creates longevity.
· Swiss preventive longevity, for pets.
· The four pillars. Daily.
· Quiet, intelligent, every day.
· Most chronic decline is invisible until it isn't.
· The years we can't get back.
· Built by a Swiss founder for the dog he wishes he'd known better at year one.
WhatsApp / friend referral
Audience: 1:1 personal share
Hey — quickly: a friend of mine started a serious Swiss pet longevity platform called PETVITY. The free profile takes 90 seconds and gives you a Pet-Harmony Score™ across body, bond, lifestyle, growth.

The blog has the science, the protocols section has real cases (the founder's own dog), and there's a kids' app coming for families.

Free for life · petvity.com

If you have a dog, cat or horse, it's worth the 90 seconds.

Email templates.

04
1

Welcome email.

Day 0 · sent immediately after signup. Sets the tone. Founder's voice. Calls out the Pet Profile next step.

Welcome · HTML
2

Day 3 orient.

The Pet-Harmony Score™ explained. The four pillars introduced. One small action for today.

Day 3 · HTML
3

Week 1 deep read.

One long-form article — typically the founder story or longevity 101 — to convert curiosity into commitment.

Week 1 · HTML
4

Founder thank you.

Personal note from Manuel. Frames the relationship, not the product. Subscriber → human.

Personal · HTML
5

Course start.

For the first day of a Quest or Academy course. Anchors expectations, opens the daily rhythm.

Course · HTML
R

Sequence guide.

The README for the email folder · how the sequences are designed, when each fires, how to extend.

Internal · MD

Decks & strategy docs.

05
K

Team kickoff deck.

The internal team kickoff. Vision, ecosystem, milestones, the 1% to nature commitment.

12 slides · HTML
I

Investor page.

Public-facing version of the pitch. Pre-seed open. Traction, opportunity, round structure.

Pitch · HTML
S

Monaco Summit.

The annual September summit. Speakers, sponsorship, member invitation, partner showcase.

Event · HTML
F

Founder's note.

The long-form essay version of the brand origin. Quotable. Pull excerpts for press.

Long-form · HTML
Need something else?

Reach the brand team.

For custom assets, embargoed press, partner co-marketing, or speaker requests — write to us. We respond personally within two working days.

press@petvity.com partners@petvity.com